d design travel is a series of guidebooks that introduces each of the 47 prefecture's "long-lasting individuality" or "uniqueness" from an artistic viewpoint. In each series, the editorial team spends 2 months traveling around each prefecture and features articles on experiences that impressed them.
The leading edge of tourism in Japan.
Okinawans don’t hide their vices; they show them off on a daily basis. They don’t ruin things by explaining, they put them on display and make you think. It’s this straightforward approach to life that makes Okinawa seem so natural and relaxed. And I think it’s precisely that quality, more than anything else, that makes it so alluring in our modern society.
One Note on the Cover
In every volume of d design travel, we've appropriated a local image for the cover rather than design something new. The cover of the current volume features Jissei Omine's very Okinawa-like dark green "shiisa" lion with a strikingly expressive face. The "shiisa" is designed with unique form and a novel palette. At first glance, it looks threatening, but it reveals a goofy lovable quality upon closer inspection. We chose it for the cover because it reminded us of Okinawa in its strong character and ability to fit beautifully in nature. The photograph was taken on the road near the entrance to "Omine Kobo" in Yomitan village on March 21, 2013.
*The books are written in Japanese and English.
"Traveling long life design"D&DEPARTMENT PROJECT, which works on the theme of "Long-Life Design", has selected the long-lasting "individuality" and "character" of each of the 47 prefectures from a design perspective and compiled them into a tourist guide called "d design travel".

"d design travel" presents only those things that have truly impressed the reader from the perspective of "long-life design" after traveling to the area as if the editors lived there. The "long-lasting things" and "local characteristics" that have taken root in each prefecture are selected and published as "d-mark reviews" in six categories, such as sights, restaurants, cafes, shops, hotels, and people.
"d design travel" is not an ordinary guidebook full of information, but a design travel series that introduces places that have a vitality and a message from the local area that will last even 10 years, confirmed by the sense of D&DEPARTMENT.